buySAFE, Inc., the leading provider of consumer confidence and website conversion solutions, announced the release of a free white paper that provides new insights into the consumer confidence problem faced by all online retailers. Online shoppers have a confidence problem, which translates into a conversion problem for online merchants. Eliminating consumer uncertainty is a challenge for all online merchants, regardless of size. The question is, how can merchants address their shoppers’ concerns and benefit their business in the process? (PRWeb Mar 11, 2010)
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