Events | 2020.07.21
Consumer Experiential Marketing’s 10-Year Growth Streak to End in 2020, as Event Marketing & Sponsorship Revenues to Plunge 15.2%; But Long-Term Trends Favor B2C Events
After a decade of consistent growth, global experiential marketing revenues are headed for an unprecedented 15.2% plunge in 2020, as the COVID-19 blowback deals a punishing blow to consumer event marketing and sponsorships, according to new a report by PQ Media.
(PRWeb July 21, 2020)
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https://www.prweb.com/releases/consumer_[...]r_b2c_events/prweb17266331.htm
