LOS ANGELES--(BUSINESS WIRE)--Variety is pleased to announce its first Entertainment Apps Conference, being presented on Dec. 1 at the Sofitel Hotel in Los Angeles. The event will explore how media and entertainment companies are using self-contained apps on the Web and on dedicated platforms to distribute premium content, enhance viewer engagement with movies and TV shows, create new revenue opportunities and tap the viral marketing power of social networks. The one-day conference, produced in
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