Interesting video (the latest in a short series) from those clever people running the Media Convergence Forum. It\'s aimed at those working in the murky worlds of marketing and branding, but is essential viewing for those in, say, the media industry, trying to understand why, for example, the newspaper might not be quite the daily essential it once was.
For more information, please visit
http://www.independent.co.uk/news/media/[...]f-the-digital-age-1794877.html