Industry | 2009.11.02
Chrome Survey Reveals Valuable Information about How Consumers Research and Choose Vehicles Online
PORTLAND, Ore.--(BUSINESS WIRE)--Chrome® Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced the results of a recent survey that sheds additional light on the consumer vehicle shopping and purchasing process. The online survey of adults who had purchased or leased a vehicle in the previous 12 months was conducted by Zogby International for Chrome. Among the survey’s key findings were: 86% of the re
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