Industry | 2009.12.02
IRI’s New Digital Media Solutions Suite Enables CPG and Retail Marketers to Identify and Reach High Potential Consumers and Shoppers Online and Drive Enhanced ROI
CHICAGO--(BUSINESS WIRE)--Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, is continuing its efforts to expand its Consumer and Shopper Insights platforms through the launch of a series of new, innovative digital media solutions. These new digital media solutions integrate IRI’s core Consumer Network™ (panel) purchase data, predictive modeling techniques a
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