Industry | 2009.12.02
SKECHERS Signs Worldwide Shape-ups Endorsement Deal with Hall of Fame Quarterback Joe Montana
MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--SKECHERS USA (NYSE:SKX), a global leader in the lifestyle footwear industry, today announced that it has signed a worldwide endorsement deal with Pro Football Hall of Fame quarterback Joe Montana in support of Shape-ups fitness footwear through 2010. The endorsement deal will span all media, including print, television, and outdoor. Montana will be seen in territories around the globe wherever men’s Shape-ups are available. “I truly believe i
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