Industry | 2009.12.16
IAB and 4A’s Release Updated Standard Terms and Conditions for the Interactive Industry
NEW YORK--(BUSINESS WIRE)--Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums. To remove these frictions and delays, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4A’s) today announced th
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