Industry | 2010.01.19
PepsiCo International UK Selects CAS as its Trade Promotion Management and Optimization Solution Provider
KAISERSLAUTERN, Germany & ATLANTA & SYDNEY--(BUSINESS WIRE)--CAS AG, the leading global provider of Customer Management and Mobility Solutions for the Consumer Products (CP) industry, today announced CAS has been selected by PepsiCo International UK (PIUK) to provide Trade Promotion Management and Optimization solutions as part of the PIUK Revenue Management and Optimization (RMO) programme. “The Revenue Management and Optimization initiative is designed to increase trade fund efficiency a
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