Industry | 2010.02.12
Research and Markets: Medical Marketing Manual: Essential Guide to the Commercial Development of Medicines
DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/e96c39/medical_marketing) has announced the addition of the "Medical Marketing Manual" report to their offering. Written by senior medical and marketing executives in the pharmaceutical and allied service industries as a guide to the commercial development of medicines, particularly the interaction between the research, development, medical and marketing functions. The editors have used their wealth of expe
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