Industry | 2010.02.22
IAB and 4A’s Release Finalized “Standard Terms and Conditions Version 3.0” for the Interactive Industry
CARLSBAD, Calif.--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (4A’s) today announced that the “4A’s/IAB Standard Terms and Conditions Version 3.0” (Ts&Cs) have been finalized and are ready for adoption throughout the interactive industry. This is the first update to the voluntary standard advertising contract since 2002 and includes critical components that take into consideration how interactive adver
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