Technology | 2010.03.12
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit
NEW YORK--(BUSINESS WIRE)--Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) today convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies. “Ad Verification Day: An Introduction and Discussion of Methodologies” is being held in New York City, with an invited roster of interactive industry executives repre
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