Industry | 2013.04.12
IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives
NEW YORK--(BUSINESS WIRE)--In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. Today, in direct response to this mobile ecosystem need, the Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) issued finalized “Mobile Phone Creative Guidelines” at the IAB Mobile Marketplace conference in New York City. In order to maintain consistency, the “
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