Industry | 2015.04.01
MarketShare Buys Analytics Company DataSong; Unveils First Unified Analytics Technology Platform for Enterprise Marketers
LOS ANGELES--(BUSINESS WIRE)--MarketShare, the global leader in advanced marketing analytics software for enterprise, today announced it has purchased DataSong, a San Francisco-based analytics technology company with deep retail sector expertise in multi-channel attribution and customer targeting. The acquisition of privately-held DataSong further bolsters MarketShare’s role as the industry leader with the only unified SaaS solution offering enterprise marketers complete cross-channel analytics
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