Industry | 2015.04.22
IRI Acquires Leading Chinese Market Research Organization, Datasea, and Accelerates Presence in World’s Largest Market
CHICAGO & BEIJING--(BUSINESS WIRE)--Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter healthcare companies, announced today the acquisition of Datasea, one of China’s leading analytic services and market research companies, which has deep knowledge and expertise in the retail and CPG industries. “We are building a Chinese company powered by the latest global insights, analytics and technology and bringing the late
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