Industry | 2015.08.11
$22 Billion: What Ad Blocking Software May Cost Publishers In 2015 - Tech Times
| Tech Times | $22 Billion: What Ad Blocking Software May Cost Publishers In 2015 Tech Times While the number of monthly active users with ad-blocking software now stands at 198 million, representing only 6 percent of the population, the $22 billion that publishers stand to lose is equivalent to about 14 percent of global spending on advertising. Ad-blocking software is costing websites real money Ad-block software is approaching 200 million users — here's how publishers ... Bits | Study of Ad-Blocking Software Suggests Wide Use |
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