Quality | 2016.01.21
Industry Shift Towards High-Quality Mobile Inventory Drives Ad Spending on Mobile Private Marketplaces in the Fourth Quarter
REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the marketing automation software company for publishers, today announced that its Q4 2015 Quarterly Mobile Index (QMI) report found that advertisers are directing spending to higher-quality inventory, especially through more transparent mobile private marketplaces (PMPs). Industry leading stakeholders are eradicating suspect impressions on a global level and, as a result of this industry shift to quality, premium publishers are garnering higher
For more information, please visit
http://www.businesswire.com/news/home/20[...]ity-Mobile-Inventory-Drives-Ad
