Industry | 2016.03.11
Mediaocean Partners with Rubicon Project to Offer Global Automated Guaranteed Solution for Industry’s $60 Billion Direct Buying Market
NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Mediaocean, the leading software provider for the advertising world, with 80,000 users across all major holding companies, announced today that it has partnered with Rubicon Project (NYSE: RUBI), which operates one of the largest open advertising marketplaces in the world, to offer a global automated guaranteed solution for its direct advertising business. The partnership aims to help scale automation efforts for the direct buying sector -- the largest c
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