Industry | 2016.03.29
IRI Introduces IRI Lift, a Next-Generation Solution for Measuring True Impact of Advertising on Sales
CHICAGO--(BUSINESS WIRE)--IRI™, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today introduced IRI Lift™, the industry’s only real-time digital advertising solution that measures offline sales lift. IRI Lift, developed in partnership with Kantar Shopcom, helps identify digital media optimization opportunities by determining which digital media is most effective with target audiences and ties media exposures to actual
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