Industry | 2007.07.23
How Effective Are In-Game Ads? - Red Herring
 Kotaku.com | How Effective Are In-Game Ads? Red Herring, CA - Performed in partnership with research firm Interpret , the Double Fusion study examined some 36 ads in 10 games across four genres including first-person ... Double Fusion Releases New Study Into In-Game Ad Effectiveness Double Fusion Claims 'Positive Proof' of Efficacy of Game Advertising Eidos Signs Ten-Game Ad Deal, Double Fusion Promotes Effectiveness |
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http://www.redherring.com/Article.aspx%3[...]Game%2BAds%253F&cid=1118484020
