Industry | 2016.04.15
Adform Radically Simplifies Header Bidding to Fuel Global Publisher Growth
LONDON & NEW YORK--(BUSINESS WIRE)--Adform, the independent and open ad tech platform, has announced the launch of Adform Header Bidding, which is designed to give publishers greater control over demand and afford advertisers better access to a publisher’s entire inventory. Adform Header Bidding features a number of industry firsts designed to give publishers more control over revenue optimization and to improve industry transparency. Built on an open and unbiased framework, it scraps price tie
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