Interpreting | 2009.11.30
BzzAgent Provides Social Compliance™ Service to Help Marketers abide by FTC Endorsement Guides
BOSTON--(BUSINESS WIRE)--BzzAgent® today unveiled Social Compliance™, a new service that ensures marketers tapping into social media exceed even the broadest interpretation of the FTC’s updated Endorsement Guidelines. The Guides, which take effect tomorrow, require companies to take steps to ensure participants in blogger and networked marketing programs disclose their involvement and avoid making atypical claims. BzzAgent’s service is a cohesive system that addresses each
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