Localization | 2009.06.12
Starbucks Goes Glocal in China - Creativematch
| Starbucks Goes Glocal in China Creativematch, UK However, too much localization can turn out to be a detrimental strategy for international brands, as this can cause the brand to loose their foreign or international appeal. There are two main conditions for international companies to localize ... |
For more information, please visit
http://www.creativematch.co.uk/viewNews/[...]CNHkPvhflP7gIpWeFW-G4lOWZDuSGQ
