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Localization | 2009.06.17

Wal-Mart in China: The Importance of Localization - Creativematch

Wal-Mart in China: The Importance of Localization Creativematch, UK However, when they first entered the market they faced many challenges because they were reluctant to “go native”, or to localize their stores and products to suit the cultural context. In other words, Wal-Mart initially was not flexible enough and had ...

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