Quality | 2009.06.14
Globalization, Superstars, and the Importance of Reputation ... - Docuticker
| Globalization , Superstars, and the Importance of Reputation ... Docuticker We develop a simple model of the effects of reputation on wine prices. An increasing fraction of consumers who are “naïve” (less well informed about wine quality) results in a stronger sensitivity of wine prices to ratings of quality. ... |
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