Quality | 2021.04.01
Consumers increasingly shifting to digital media content
Digital content is growing exponentially as a result of the proliferation of smart devices and evolving customer preferences. With more than 3.8B people accessing digital content on a regular basis, media & entertainment companies are upgrading the quality and quantity of content to increase customer engagement. Moreover, the use of digital technologies such as cloud, artificial intelligence (AI), and analytics is playing a critical role in providing personalized services to include special recommendations, globalized content, experiential entertainment, and customized communications to customers. These trends are covered in Avasant’s new Media & Entertainment Digital Services 2021-2022 RadarView™ report.
(PRWeb April 01, 2021)
Read the full story at https://www.prweb.com/releases/consumers_increasingly_shifting_to_digital_media_content/prweb17838717.htm
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