Quality | 2011.09.24
GMI’s Jon Puleston and Engage Research’s Deborah Sleep Win ESOMAR Award for Best Methodological Paper
LONDON--(BUSINESS WIRE)--Jon Puleston, VP of Innovation at GMI (Global Market Insite, Inc.), and Deborah Sleep, Founder and Director at Engage Research, received the award for Best Methodological Paper during the ESOMAR Congress 2011 held from 18 to 21 September in Amsterdam, the Netherlands. Their paper, called ‘The Game Experiments,’ researched how gaming techniques can be used to improve the quality of feedback from online research. "What a delight to see evidence of the impact of gamificatio
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