Quality | 2015.11.14
OpenX Deploys Flexible Ad Unit Capabilities, Increasing Revenue Opportunities
LOS ANGELES & NEW YORK & LONDON--(BUSINESS WIRE)--OpenX, a leader in creating programmatic advertising marketplaces, today announced the global availability of flexible ad units throughout its unified suite of products for desktop, mobile web and apps. The ability to accept and serve ad creatives of multiple sizes increases buyers’ flexibility and access to high-quality inventory in the OpenX Exchange with publishers experiencing an increase in yield ranging from 15 to 40 percent. Websites and
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