Technology | 2009.09.23
Hanesbrands Inc. to Announce Mount Everest Expedition; Partnership with International Mountaineer
RALEIGH-DURHAM, N.C.--(BUSINESS WIRE)--Hanesbrands Inc.: WHAT: Hanesbrands Inc. and its Champion® Athleticwear brand will announce the official launch of Expedition Champion and their partnership with international mountaineer Jamie Clarke – a partnership in innovation, technology and determination to reach new heights with a Mt. Everest expedition in spring 2010. WHY: The initiative is part of the company’s efforts to build its brands by: Integrating unique
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