Technology | 2009.11.16
IAB Releases “Vast 2.0,” Update Streamlines Process of Serving Digital Video, the Next Version of Digital Video Ad Serving Template
NEW YORK--(BUSINESS WIRE)--The lightning-quick pace of innovation in digital video ad platforms and tools has resulted in divergent technologies and systems that impact the successful deployment of advertising campaigns. To resolve this friction point and continue its leadership role in standardizing digital video the Interactive Advertising Bureau (IAB), today released “VAST 2.0”, an update to the Digital Video Ad Serving Template that it created in July 2008 to standardize the comm
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