Technology | 2009.11.16
Offer Optimization Becomes a Reality: Aberdeen Group Reveals Combination of Technology and Customer Analytics as Keys to Improving Marketing Performance
NEWTON, Mass.--(BUSINESS WIRE)--Today’s enterprise marketers have the unenviable task of attempting to improve marketing effectiveness within their organizations while staying within the parameters of their existing budgets. A new study published by Aberdeen, a Harte-Hanks Company (NYSE:HHS), discusses how offer optimization can help marketers achieve significant marketing return on investment (ROMI) through customer analytics. Enterprise marketing software provider Neolane, Inc. sponsored
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