Technology | 2009.12.02
Accera Pharmaceuticals Selects Veeva CRM
PLEASANTON, Calif.--(BUSINESS WIRE)--Less than 9 months after implementing a new CRM application, Accera Pharmaceuticals began searching for a replacement. The commercial-stage biotechnology company, which launched Axona™ (a prescription-only medical food for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer\'s disease) around the same time as it implemented its current system, had quickly outgrown the generic CRM tool. Accera required a f
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