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Technology | 2010.01.20

ADTECH Earns Media Rating Council Ad Serving Accreditation

NEW YORK--(BUSINESS WIRE)--ADTECH, a leading provider of ad serving technology and part of AOL Advertising, has today issued that it has passed the Media Rating Council’s (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele. MRC accreditation involves an audit of ad serving systems to assure they’re compliant with both the MRC Minimum Standards for Media Ratings Research, and applicable IAB Guid

 

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