Technology | 2015.09.17
Adobe Unveils Industry’s Most Advanced Programmatic Advertising Platform
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the industry’s most advanced programmatic ad platform for advertisers and media publishers leveraging fully integrated solutions in Adobe Marketing Cloud. Powered by Adobe Media Optimizer, the new “self-service” technology allows advertisers for the first time to take direct control of automated ad buying for search, display and social media across ad exchanges and media networks from partners like Google, Facebook, Yahoo, R
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