Technology | 2015.09.23
Boston Globe Media Selects OpenX As Programmatic Provider
LOS ANGELES & NEW YORK--(BUSINESS WIRE)--OpenX, a leader in creating programmatic advertising marketplaces, and Boston Globe Media Partners (Boston Globe), a leading digital news provider, today announced an expanded relationship, with OpenX as the driving force for its programmatic digital advertising across Boston Globe’s properties. Boston Globe will leverage the OpenX Supply Side Platform with Demand Fusion Technology to fully monetize its digital inventory. Currently, Boston Globe utilizes
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