Technology | 2015.11.13
Successful Retail Loyalty Programs Should Embrace Millennials’ Love of Technology, Peers & Everyday Savings, Says 2nd Excentus Insight Series Report
DALLAS--(BUSINESS WIRE)--Retailers eager to capture the lucrative Millennial market should deploy loyalty programs that prominently feature mobile technology, embrace the value of peer recommendations and are dedicated to helping Millennials save money on everyday expenses that include driving and gasoline, according to survey results featured in the latest Excentus Insight Series report. “The Roads to Rewards: What Drives Millennial Loyalty?” finds that Millennials are more willing than their
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