Technology | 2016.02.11
MaxPoint Expands Data-Driven Programmatic Advertising Across Europe
RALEIGH, N.C. & LONDON--(BUSINESS WIRE)--MaxPoint (NYSE: MXPT) today announced the expansion of its programmatic Digital Zip® technology to France, Germany, Italy and Spain. The company has mapped over 30,000 new micro-neighbourhoods, or Digital Zips, giving clients the ability to reach consumers at scale with campaigns across Europe. The introduction of European programmatic marketing capabilities marks a shift in the EU, where advertising coordinated directly with large publishers has been th
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