Technology | 2016.03.03
Time Inc. Completes the Acquisition of Viant
NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME) today announced that it has completed the acquisition of Viant Technology Inc., a data-driven leader in people-based marketing. The purchase combines Time Inc.\'s premium content, subscriber data and advertising inventory with Viant\'s first-party data and programmatic capabilities to bring substantial value to customers of both platforms. "Together Time Inc. and Viant will create a powerhouse platform—with massive scale in first-party data combine
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