Technology | 2016.03.31
Media Alert: Rocket Fuel Gives Environmental Defense Fund 194 Percent Overall ROI
WASHINGTON--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today published a customer success story that highlights the dramatic return a client received with the company’s artificial intelligence-driven Moment Scoring™ technology. Environmental Defense Fund’s (EDF) 2015 year-end fundraising campaign using Rocket Fuel’s Direct Response achieved an impressive 241 percent return on ad spend (ROAS) when targeting previous EDF donors, and an overall
For more information, please visit
http://www.businesswire.com/news/home/20[...]uel-Environmental-Defense-Fund
