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Technology | 2017.02.28

5 Programmatic Advertising Tips to Boost Performance

A great way to visualize the data selection process is to think of audience segmentation as various layers of data. BOSTON, Feb. 28, 2017 /PRNewswire/ -- Programmatic has evolved considerably. What was once an experimental technology, has now morphed into a cross-channel, data-driven ecosystem with unlimited opportunity and strategic value. In fact, U.S. programmatic spending continues to rise – it is...


 

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http://www.prnewswire.com/news-releases/[...]ost-performance-300413428.html

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